The Castle Rock Downtown Alliance consists of two separate entities, the Downtown Merchants Association and the Downtown Development Authority.
Between the two entities there are a handful of programs and projects that these organizations have facilitated to create a vibrant downtown.



Before the DDA was incorporated, the Town of Castle Rock and several interested business owners brought in consultants from Walkable Communities Inc. to help make Downtown more walkable and pedestrian friendly. Wider sidewalks and street side patios contribute to a thriving downtown and the program consistently receives positive feedback from businesses and the community. View the Fact Sheet for more information on this Downtown Development Authority Program.

Patio Program Fact Sheet


The DDA partners with the Town of Castle Rock to provide rentable flower boxes located outside businesses in Downtown. Flower boxes enhance Downtown’s charm and provide a consistent and beautiful splash of color to the Downtown streets. View the Fact Sheet for more information on the DDA Flower Box Program.

Flower Box Program Fact Sheet

Flower Box Sign-up Registration – closed for the 2017 season, 2018 sign up will be available December 2017


The DDA sets aside a few thousand dollars every year to help beautify and improve the facades of Downtown Castle Rock. The DDA can offer up to $1,000 toward design work and up to $5,000 toward construction costs and requires the building owner to match dollar for dollar any financial assistance received from the DDA.

Facade Grant Fact Sheet

Micro Grant Program: In addition to its regular facade improvement program, the DDA offers up to a maximum of $1,000 to match a private sector investment, dollar for dollar, for minor facade improvements.

If you are interested in the Façade or Mirco-Façade Improvement program, contact Kristen Bowling at

Micro Grant Fact Sheet




The Downtown Development Authority created the Rink at the Rock with a goal to increase foot traffic and energy in Downtown during the slower winter months.  The White Pavilion on Perry Street transforms into an outdoor skating rink from November to February and hosts public skating, private events, broomball, and skating lessons.

For more information, visit the Rink at the Rock page.


The Mid Block Crosswalks project is a product of Walkable Communities Inc. and the partnership between the DDA and the Town, to increase pedestrian activity and add character to the streets of Downtown.


In 2010, the DDA and Town of Castle Rock invested in the Downtown Core by installing “Lights Over Wilcox” on the 300 block of Wilcox. This beautification project creates a lively and well lit environment in the Downtown Core. Several businesses helped make this project possible including Brinkmann, Castle Rock Bank, Eakins and Fort CPAs, For Rent by Owner and Intermountain Rural Electric Association (IREA).


In 2011, the DDA organized and funded a design competition to show the world the potential for Downtown. Some truly inspiring designs for buildings in Downtown were submitted. The goal of the downtown design competition was to analyze and better understand the potential for redevelopment in Downtown.

Architect proposals and properties


The Downtown Merchants Association is made up of the merchants in Downtown Castle Rock. Together, with the support of the Town of Castle Rock and community, they produce events that bring energy and activity to Downtown Castle Rock.  Check out this year’s lineup of events here or check us out at


The downtown parking garage on 3rd street was built by Douglas County and the Town of Castle Rock to improve downtown parking. There are 79 spaces on the main level available for public parking every day. The entire garage is made available to the public for free for special event parking for Downtown events.



There is a concentration of wedding related venues and businesses in the Castle Rock and surrounding area.  If you are getting married, we invite you to spend a day in Downtown Castle Rock.  We are a one stop shop to plan your meal, pick out flowers, order your cake or visit the spa.  If you are a wedding related business please reach out to us for an introduction to other weeding related businesses in Downtown.  Tremendous synergy can be found by working together and the Downtown Alliance would love to help foster synergies between Downtown businesses.


The DDA has several tools available, including tax increment financing, that can help positive and productive development take place in Downtown Castle Rock. Our goal is to help create the infrastructure, buildings and landscape to facilitate a mix of uses that lead to a healthy and vibrant Downtown economy. Please contact if you are interested in pursuing a development project in Downtown Castle Rock.


The proposed Riverwalk development will consist of a mix of retail, office, and residential uses.

Riverwalk is a residential re-development of two blocks of downtown Castle Rock. Bookending both sides of Sellars Gulch along Wilcox St., Riverwalk will maximize the resident’s and visitor’s experience by providing luxury amenities, only previously seen in downtown Denver developments. The developer’s goal is to attract young professionals to live and work in the Downtown Castle Rock area. Riverwalk will also help revitalize Downtown Castle Rock by abutting the Town’s $7 million investment in Festival Park. With the two new proposed developments just north of these two sites, Riverwalk will help redefine the heart of Downtown Castle Rock.

For more information about the Riverwalk development visit:


Festival Park welcomes people to the Downtown Core and provides a vibrant space for community events. In 2015, the Town and DDA began a public process to engage the community for ideas to enhance and expand Festival Park. After approval, construction began on February 24, 2017 and was completed on November 17, 2018. The park is a vibrant urban center with amenities such as a landing pavilion, splash pad, fire-pit, open lawn, market plaza and more.

For more information on the Festival Park improvement project visit:


This 50,000 square foot technology oriented office building at 6th Street and Jerry Street creates a micro industry of tech companies working in a collaborative space. For more information about The Move, visit

Real-time solar monitoring website:

Image provided by Mike Zagorski


This 28,800 square foot mixed use project located at 230 Third Street provides retail, restaurant, and office space in Downtown Castle Rock. The Mercantile Commons offers the first new residential space in Downtown Castle Rock in many years, providing the opportunity to live/work within walking distance of the retail and dining options in Downtown.